If you are a part of the corporate sector or a selling merchant, you must know the value of including logos in your business, and its right placement matters. The logo is well-known for carrying large details in a simple format. It could be your business identification name or the message you want to convey.
Table of Contents
ToggleIn this guide, we will share some rules of logo placement and their benefits regardless of printing type. These general guidelines remain the same for your t-shirts or any other materials you wish to have logos over to increase their worth.
Why is it important to place the logo in the right place?
The location of the logo matters especially when you feature t-shirts for promotional purposes. This is the same case with other printed patterns that you wish to have on t-shirts and accessories such as hats, hoodies, mugs, tote bags, etc. Just like the size and readability of the logo, be mindful of its position to increase your brand aesthetic and reach a targeted audience.
Note: Remember that the size of the logo varies according to shirt size but the position remains the same with the slight measurement (length/width) difference.
Top 8 standard locations for logo:
Explore these eight location options that work best for logo placement on t-shirts and select which is your better fit.
1. Left chest
It is considered the standard location for logos on t-shirts and hoodies. The reason is that viewers can easily spot this logo featuring your brand name or initials. Most corporations prefer left chest logos for keeping style and simplicity in their clothes rather than a messy look.
The precise measurement is about 3-4 inches wide on the left side and 3” down collar area. Best fit for small-sized- logos but it could vary according to shirt size.
The left chest logo provides a professional look to a small-sized logo, especially for staff uniforms and marketing events.
2. Front Pocket
If you wish to make a personalized tee-bearing pocket, it is best to put your logo over it. This is the best location for smartly crafted logos with a stylish typeface. This is just like the left chest logo but with the left side pocket. Make sure to print it nicely to avoid creases.
3. Centre Chest
A perfect location for medium to large-size logos that provide a classy look to your apparel. It is a go-to location for classic artists’ fans to feature hip-hop logos that hold a little bit more detail than simple logos.
The average width of this logo is about 6-8 inches but can fit slightly up and down (e.g. 10”) depending on logo size. You can style a centred-logo t-shirt with your favourite hoodie as it won’t hide this printed logo and gives you a catchy cool look.
4. Full Front
It is the traditional printing area that the majority think of. Perfect for an oversized logo with complex detail and wide pattern. Keep it 12-14 inches wide and place it 3 inches below the collar area.
However, it is not always the best option in the case of screen printing where excessive ink application weighs the shirts down. In that case, reduce the size without losing the display and breathability, especially for giveaway shirts for brand publicity. But again it’s your client’s preference, if they want a full front print, go for durable tees and be precise in logo placement.
5. Oversized Front
It is the extension of the full front logo, much like an “overprint”. This was the common location in the past for printing objects that are still used but with a different measurement guide. The ideal measurement for oversized logos is 14 inches wide with 16” high, but not suitable for v-neck style tees for ladies and adults. In that case, apply the same rule as we did in full front to reduce the ink usage and logo size to keep the wearer comfortable.
6. Down the Back Collar
It is another prominent area for placing personalized logos and the best choice for those who want practicality in their style. This location is also used for showing intricacies either patterns, figures, or slogans on the front but puts logos on the back for brand promotion. This logo is usually of small size 2 to 3 inches wide and placed 3 inches beneath the collar just like the front collar. These upper-back tailored tees provide a great fit for security outfits and volunteer work.
07. Full Back
As the name implies, printing on the back of the tee with the logo size of about 12 inches wide and 14 in length. That big printing area allows you to be creative in mixing small fragments of prints at a time in different directions. You can pair the left chest or printed sleeves with this full-back print for attractive appeal. It is the most preferable location for sponsored tees.
8. Sleeves
If you get bored of old traditional full-front or full-back printed tees, you can use sleeves for customization. If your logo doesn’t have a specific shape or you want to show off a new trend, put this detail on sleeves but keep it simple. You can choose the width between 3 to 4 inches for a moderate logo and can keep it even 1 for a smaller one. The best trick, if you are weaning a tee with a left chest print, put your pattern on the right side sleeve to maintain coherence. Also suitable for restaurant workers and stylish enthusiasts.
Conclusion
We tried to figure out the 8 best possible locations for placing your artwork that are more popular among others. This detailed guide will provide all the information to master printing and precise size measurements according to the individual taste. The position is constant but size varies as per tee size. Read it thoroughly to gain enough insight into which location fits better for your printing projects.
It is the location on your material (t-shirt or hat) where you wish to put your logo for both visibility and a meaningful look. You cannot put your logos everywhere on your tees as it gives a rough look. Logos are the most preferred choice for corporations so they must be placed professionally. So the precise placement matters concerning the size of the logo and t-shirt.
The left chest corner and center chest are the ideal locations to fit your personalized logo. It helps the audience directly see your brand name and if they like this artwork, they will search for your brand to get their work done from you.
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